Marketing

Ross News Blog
The Michigan Ross BBA program is climbing its way up the charts. According to the annual undergraduate business ranking published by U.S. News & World Report, the Michigan Ross BBA program has risen to #3 in the country, up one spot from last year.
Ross News Blog
The biggest names in social media are set to converge at Michigan Ross to discuss the future of the industry. The independent Social Media Week Ann Arbor event will hit the Ross Campus Friday, September 15, and some of the biggest players in the field will be represented, including: Buzzfeed Brand...
Ross News Blog
In the competitive universe of business education, gaining access to real world experiences and business trade tools are fundamental. University of Michigan has a deep tradition focused on leading brighter futures. Announced this week, together with Nielsen (NYSE: NSLN ), Ross School of Business...
Ross News Blog
One of Michigan Ross’ most active clubs has created a new mentorship program in the Motor City. The Detroit Revitalization & Business Initiative (Detroit R&B) launched the program at...
Ross News Blog
This year, NBC is charging advertisers a reported $4.5 million for 30 seconds, even as there are more digital marketing options and stronger competition for eyeballs than ever before. So we asked some of our faculty whether the Super Bowl is still a good bet, given the cost.