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E.g., Jun 30 2020
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Tauber Institute for Global Operations
September 11, 2020
8:00 am
Tauber Institute for Global Operations
September 11, 2020
8:00 am
Tauber Institute for Global Operations
November 5, 2020 to November 6, 2020
5:00 pm

Professors Rajeev Batra and Richard Bagozzi identify 10 components that contribute to being seen as cool.

Professor Rajeev Batra’s research shows that for some people, touching a product can influence their decision to buy.

What keeps GE CEO Jeff Immelt up at night? Prof. Rejeev Batra shows how new global companies threaten the established order.