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Tauber Institute for Global Operations
September 11, 2020
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September 18, 2020
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Research by Michigan Ross Professors Anocha Aribarg and Eric Schwartz finds that results vary by ad format, for both advertisers and publishers.

Professor Eric Schwartz leads effort to predict which homes are more likely to have water service lines made of lead.

Professors Eric Schwartz and Jacob Abernethy, in The Conversation, detail the analytics they used to predict areas of high lead risk.

INTERVIEWED BY TERRY KOSDROSKY

“Big data” has become one of the latest business buzzwords. But Eric Schwartz, professor of marketing, thinks we spend a lot of time collecting data and not enough time making sense of it. Just because we have massive computing power and are drinking from the firehose of real-time data is no reason to ignore decades of sound statistics and economic theory that help us understand what the data truly mean, he says.


Q: What Are You Thinking About?


...

How can marketers make accurate forecasts amidst confusing reams of data? Prof. Eric Schwartz has found a way.