Get the latest in cutting-edge, practical business research and thought leadership from Michigan Ross faculty.
Lecturer Marcus Collins shows how products can go beyond being popular and become embedded in culture.
Professor Erik Gordon and Lecturer Marcus Collins explain the difficulties ahead for companies like Facebook, Twitter, and Google.
Professor Carolyn Yoon shows that stimulation in a certain part of the brain can predict consumer choices and market outcomes.
Professor Scott Rick shows how a few simple interventions could encourage better decisions on retirement accounts, personal savings, and mortgages.
Professor Scott Rick says the economic outlook among consumers is being driven by partisanship.
Professor Rajeev Batra’s research shows that for some people, touching a product can influence their decision to buy.
Professor Scott Rick says some optimism for the future from the first half of the year could be settling down despite current rosy conditions.
Research by PhD student Tong Guo, with Professors Puneet Manchanda and S. Sriram, examines the effect of payment disclosures on physician behavior.