The Value of Creativity in Negotiations


Michigan Ross Professor Jeffrey Sanchez-Burks shows how to “be creative” in negotiations and develop solutions in the face of difficulty.

What does it take to “be creative” in negotiations? The answer is important, since creativity is a common missing element when negotiating, says Michigan Ross Professor Jeffrey Sanchez-Burks. In this video, he explains the basic elements of building creativity in a negotiation. Sanchez-Burks brings his expertise in negotiations to the Ross Executive Education program Negotiating for Positive Results, which is taught with Professor Shirli Kopelman.


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