Forbes Features Two Michigan Ross Alums on Annual ‘30 Under 30’ List


It’s always exciting to see Michigan Ross graduates go on to do amazing things––especially when they’re recent graduates.

Alex Lieberman, BBA ‘15, and Austin Rief, BBA ‘17, are featured on the Forbes Magazine annual “30 Under 30” list for founding the popular business newsletter Morning Brew.

With nearly 800,000 subscribers and advertisers such as Microsoft and Discover, the two have attracted the attention of the next generation of leaders with business news that is anything but boring. Daily content includes must-know market updates, helpful background context, and tongue-in-cheek quips. While the original goal was to create content for a college-aged audience, the average reader of Morning Brew is in his/her late 20s and works in finance, tech, or consulting, according to TechCrunch.

Rief and Lieberman were very involved with the Zell Lurie Institute during their respective times at Michigan Ross. Rief was awarded Best Written Plan at the 2017 Michigan Business Challenge (MBC), the largest business plan competition at U-M and participated in the Zell Entrepreneurs program, which provided high-level entrepreneurial coaching, connections with Zell-supported student entrepreneurs at the Interdisciplinary Center Herzliya in Israel, and $8,000 in financial support for his business.

In addition, Morning Brew received $100,000 from the Zell Founders Fund to support their early growth. 

In a conversation with the University of Michigan Center for Entrepreneurship, Lieberman advised future founders: “Just go for it. No time is ever the ‘convenient’ time to start a business,” he said. “Worst case scenario, the business fails and it was an incredible learning experience. That’s a pretty good worst case scenario. The actual worst case scenario is if you don’t start the business and miss out on creating something that could become popular, profitable and influential.”

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