Michigan Ross MBAs Helped Companies Harness the Power of Driverless Cars, AI, and More

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From autonomous vehicles to artificial intelligence, it’s clear that self-guiding tech is taking over, and companies across the world are working hard to keep up. Some especially savvy companies tapped into a powerful resource: the innovative problem-solving skills of Michigan Ross MBAs.

During this year’s MAP, students worked across the globe to help businesses figure out the best ways to develop and utilize the technology that is increasingly driving the world’s economy.

With that sort of impact, it’s no surprise that 24 percent of the Ross MBA Class of 2017 landed jobs in tech––a percentage that probably isn’t decreasing any time soon. Just take a look at some of the projects students completed this semester: it’s clear that Ross MBAs have an edge on the tech jobs of the future.

Microsoft
Location: Seattle, WA

Working in Seattle, students reworked how Microsoft’s digital assistant Cortana can bridge the work/life divide to help people be more productive. “It is a highly creative project where we were tasked with bringing a millennial perspective to the situation and combine it with our business knowledge,” said Ginni Jain, MBA ‘19.

Amazon
Location: Seattle, WA

Also working out of Seattle, a team of Ross MBAs planned for the Amazon of the future. They designed a framework to quantify the value of AI and bots to Amazon Marketplace based on experimental features in production and using this framework to propose new high-value products.

Kellogg Company
Location: Battle Creek, MI

Breakfast behemoth Kellogg Company, which produces everything from Corn Flakes to Pop Tarts, is considering the future of driving. A team of Ross MBAs evaluated how autonomous vehicles and ride sharing services could disrupt and enable growth opportunities for the company.

Experian
Location: Costa Mesa, CA and Santiago, Chile

The consumer credit reporting agency worked with Ross MBAs in Santiago, Chile and Costa Mesa, Calif. Students built a business case and proof of concept that outlines how Experian can transform mail processing functions though the application of robotics process automation, and artificial intelligence.

Hero Electronix Pvt. Ltd.
Location: San Francisco, CA and Detroit, MI

A large digital media products company in India tasked Ross MBAs with mapping the automated and connected vehicle ecosystem and identifying India-specific business opportunities. The team worked in San Francisco and Detroit.

The Related Companies, L.P.
Location: New York, NY

An international real estate firm that provides services ranging from developing and operating to selling properties asked Ross MBAs to explore how driverless cars will impact society and real estate development. The team was based in New York City for the research.

Learn more about MAP at Michigan Ross

REAL | Ross Experiences in Action Based Learning