Michigan Ross MBAs are Helping Companies Harness the Power of Driverless Cars, AI, and More


From autonomous vehicles to artificial intelligence, it’s clear that self-guiding tech is taking over, and companies across the world are working hard to keep up. Some especially savvy companies have tapped into a powerful resource: the innovative problem-solving skills of Michigan Ross MBAs.

During this year’s MAP, students are working across the globe to help businesses figure out the best ways to develop and utilize the technology that is increasingly driving the world’s economy.

With that sort of impact, it’s no surprise that 24 percent of the Ross MBA Class of 2017 landed jobs in tech––a percentage that probably isn’t decreasing any time soon. Just take a look at some of the projects students are working on right now: it’s clear that Ross MBAs have an edge on the tech jobs of the future.

Location: Seattle, WA

Working in Seattle, students are rethinking how Microsoft’s digital assistant Cortana can bridge the work/life divide to help people be more productive. “It is a highly creative project where we have been tasked to bring a millennial perspective to the situation and combine it with our business knowledge,” said Ginni Jain, MBA ‘19.

Location: Seattle, WA

Also working out of Seattle, a team of Ross MBAs are planning for the Amazon of the future. They’re designing a framework to quantify the value of AI and bots to Amazon Marketplace based on experimental features in production and using this framework to propose new high-value products. “I'm really looking forward to see how our external research, internal data crunching and customer interviews will all come together,” said Queenie Bhardwaj, MBA ‘19.

Kellogg Company
Location: Battle Creek, MI

Breakfast behemoth Kellogg Company, which produces everything from Corn Flakes to Pop Tarts, is considering the future of driving. A team of Ross MBAs are evaluating how autonomous vehicles and ride sharing services could disrupt and enable growth opportunities for the company.

Location: Costa Mesa, CA and Santiago, Chile

The consumer credit reporting agency is working with Ross MBAs in Santiago, Chile and Costa Mesa, Calif. Students are building a business case and proof of concept that outlines how Experian can transform mail processing functions though the application of robotics process automation, and artificial intelligence.

Hero Electronix Pvt. Ltd.
Location: San Francisco, CA and Detroit, MI

A large digital media products company in India has tasked Ross MBAs with mapping the automated and connected vehicle ecosystem and identifying India-specific business opportunities. The team is working in San Francisco and Detroit.

The Related Companies, L.P.
Location: New York, NY

An international real estate firm that provides services ranging from developing and operating to selling properties has asked Ross MBAs to explore how driverless cars will impact society and real estate development. The team is based in New York City for the research.

Learn more about MAP at Michigan Ross

REAL | Ross Experiences in Action Based Learning