Yes, He’s Judging You: Professor Erik Gordon to Judge Innovation Contest for National Broadcasters

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Professor Erik Gordon is a frequent media commentator, both in print and broadcast. With his experience in media and expertise in entrepreneurship it’s no surprise the National Association of Broadcasters PILOT program reached out to him to be a judge for its 2017 Innovation Challenge.

PILOT is asking people in the industry to submit ideas for unconventional ways broadcasters and local media can better serve communities.

“This challenge means broadcasters recognize that innovation really matters – not just technical innovation, but new business-model innovation,” says Gordon, clinical assistant professor and faculty member of the Zell-Lurie Institute. “The industry is a quick adopter of technology. But business models are always slower to evolve.”

Gordon is going over the first round of submissions, which are judged on originality, desirability, and the quality of the plan itself.

“There are some pretty creative ideas so far, and I think this opportunity ties in with our entrepreneurship and innovation expertise here at Ross,” Gordon says. “I’ve kind of been in both worlds, journalism and business, so I have some understanding of what’s feasible. And this is what entrepreneurs do: We try to understand what users would be more inclined to use, and what’s not just a good idea, but a good idea that can actually be implemented.”

The 12 finalists will be announced at the NAB Show in October, with the top six presenting at the NAB Futures conference in November where the winners will be decided. The first-place prize is $30,000.

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