Ross Alumni Startups Beat Out 600 Competitors for More Than $125K in National Competition


What’s a good sign your business is going to make it big? Support in the form of cold, hard cash.

Ross alumni startups attracted a total of $127,000 at the WeWork Creator Awards and the Quicken Loans’ Detroit Demo Day on May 25.

Warmilu, Ash & Anvil, and MySwimPro landed among 20 finalists chosen from 600 applicants vying for a piece of $2.5 million in available funding. All three businesses are former participants of the Desai Accelerator, a joint venture between the Zell Lurie Institute and the U-M Center for Entrepreneurship. Desai provides promising startups an investment of $25,000 and access to resources and significant mentorship opportunities from ZLI, CFE, and the U-M alumni network over the course of a year.

Warmilu, which produces a non-electric therapeutic warming technology targeted for infants, seniors, and outdoor adventurers, won $72,000 in the WeWork Creator Awards “Launch” category and qualifies for its global competition in New York. Founder Grace Hsia, MSE ‘18, made Forbes’ “30 Under 30” in 2016.

Ash & Anvil, a clothing company for shorter guys started by Eric Huang and Steven Mazur, won a $50,000 interest-free debt instrument from Quicken.

MySwimPro was also a finalist in the competition. The app provides personalized swim workouts, advanced swimming analytics, and video technique instruction, and was named Apple’s 2016 “Watch App of the Year.”

Learn more about the Zell Lurie Institute

Entrepreneurship at Michigan Ross

In the photo above from The Detroit News, Grace Hsia hugs Laura Cyrek, who presented her with her prize at the WeWork Creator Awards and the Quicken Loans’ Detroit Demo Day. Read The Detroit News article.