Better Business, Better Society: How Business Can Promote Social Change


Author Paul Loeb will make his first visit to Michigan Ross next week, but he’s already spent much of his life espousing one of Michigan Ross’ missions: Business can be used to make a positive difference in the world.

Loeb works toward and writes about social change. He’s authored five books on the topic, including Soul of a Citizen, The Impossible Will Take a Little While, and Generation at the Crossroads, and his extensive knowledge of social activism is regularly featured in national news media. His experience has showed him that business isn’t a separate entity from the rest of society, but rather a critical part of it.
Loeb will speak about the role business can play in social change in Robertson Auditorium on Nov. 1 at 5:30p.m.
“Business can do amazing things for sustainability, and for social justice,” Loeb said. “It all depends on how the business is run. And business schools can play a role in this is well, by teaching students to recognize that there are multiple bottom lines, and that just one of them is the dollar."
During his forthcoming talk at Ross, Loeb is looking forward to sharing examples he’s encountered of businesses modifying their practices to produce positive change, and how students can also be a part of that. “It’s important to reach people and encourage them to action,” Loeb said. “Business folks are a big part of it too, because they are the drivers of the economy.”
Loeb said he is often inspired by college students, especially in his work for the Campus Election Engagement Project (CEEP) that he founded. The national nonpartisan organization helps colleges and universities provide ways for students, including University of Michigan students, to register to vote, volunteer in campaigns, and learn about the issues. Since Loeb founded CEEP in 2008, it’s been on more than 600 campuses across the country.
With the national election just days away, his visit to Ross is extremely well timed.
“I find this new generation to be creative, energetic, and able to do many amazing things,” Loeb said. “It’s a group that has a lot of good values and wants to make a difference."  

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For info on Loeb’s work, see For the Campus Election Engagement Project, see