Ross Scholars Making International Headlines For Election Research
Research by Aradhna Krishna, Dwight F Benton Professor of Marketing, has struck a chord during this election season. Earlier this month, Krishna and post-doctoral fellow Tatiana Sokolova published “How To Vote For President When You Don’t Like The Candidates,” which showed voters became more deliberate in their decisions when neither choice presented was ideal. The article, originally published on The Conversation, has since been featured in national and international news media outlets:
Krishna and Sokolova conducted nine separate studies for their research, some of which will be published in an upcoming Journal of Consumer Research.