Intense New Video Follows Ross Students as They Navigate a Massive Business Crisis


Leading a company through a crisis is definitely no cakewalk.

And each year, thanks to the Michigan Ross Sanger Leadership Center, hundreds of U-M students get to experience firsthand what it’s like to take the helm of a company quickly spiraling out of control.

And now, you can too.

A new video released on the Ross YouTube channel follows a team of Ross MBA students as they dive into the Leadership Crisis Challenge.



The video follows first-year students Courtney Abram, Christopher Selle, and Courtney Black through the annual simulation challenge, which put them in executive leadership roles of Polaris Cruise Lines, a billion dollar hospitality cruise ship business being blamed for severe environmental contamination off the coast of Miami.

Learn more about this year’s challenge in this previous blog post.

Throughout the challenge, students test their ability to strategize through extreme turbulence, think on their feet, and demonstrate poise under pressure. Along the way they face protestors, present to a hard-to-please board of directors, and receive personalized feedback from business leaders, communication coaches, and faculty experts.

The 24-hour event ends with a live press conference that pits finalist teams against a press corps of real, visiting journalists.

The Crisis Challenge is held several times a year for U-M students from all programs and produced by the Sanger Leadership Center.

Learn more about the Crisis Challenge

Learn more about the Ross MBA Program

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