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Hopp in Fast Company

There’s a lot of enthusiasm at the moment for positive business and corporate social responsibility. That’s great, but also potentially dangerous for those who treat it as a fad, says Wally Hopp, senior associate dean for faculty and research.

Writing in Fast Company, Hopp says there’s a lot of overselling and oversimplification about positive business. The hope is that it becomes a fad that morphs into mainstream practice and not into obscurity.

To do that, business leaders and academics have to uncover the specific, unsexy practices needed to boost welfare for all company stakeholders -- customers, employees, shareholders, and society. That’s the goal of Michigan Ross’ focus on positive business.

Read more in Hopp’s Fast Company article.

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