Ross Students’ Instagram Photos Featured in Businessweek


This semester, we asked our 450 first-year MBA students to share their MAP experiences with us on Twitter and Instagram. The result, as Businessweek said in a tweet this weekend, "was amazing."

Using the tag #RossMAP, our students shared pictures of everything from their meetings with shop owners in the Kimironko Market in Rwanda, to the view outside of their hotel window in Northeast Brazil.Businessweek also points out in a recent gallery of images posted to the site, Ross students submitted more than 500 pictures to the #RossMAP tag during the seven-week-long experience.

The photos received more than 4,700 combined likes and reached an estimated 56,000 people across Instagram and Twitter. The #RossMAP campaign also resulted in an 80% increase to the rate at which Michigan Ross acquired new Instagram followers.

A gallery of images from the #RossMAP projects is available at

The Michigan Ross MAP program began more than 20 years ago and is core to the school's signature action-based learning curriculum. Student teams are assigned to projects designed by regional, national, and international companies and organizations. The projects span industries from consumer goods, health care, and technology, to finance, nonprofit, and startups.

Project sponsor companies this year touched several parts of the globe including Beijing, Brazil, Ireland, Michigan, New York, Seattle, Zambia, and for the first time in the program's history, Mongolia.  

Follow @MichiganRoss on Twitter and Instagram to stay up-to-date on all of the action-based learning projects we facilitate around the globe.

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