8 Things U-M Students Are Doing in Peru Next Week


The country that’s home to one of the fastest growing economies in the world will soon also be home to almost 40 students from across the University of Michigan participating in what Nerd Scholar has called the “most informative” study-abroad experience around.  

This year’s course from Ross Professor John Branch, which starts its excursion on March 1, is called “Doing Business in Peru,” and while there, student teams will analyze everything from the cosmetics industry to housing markets. Here’s how U-M students will use the opportunity to develop a deeper understanding of global business. You can also learn more about global learning opportunities at Ross on our Global Initiatives webpage. 

Each project will culminate in a “Post-Peru” reflective learning phase that will include feedback from the professor and other students groups as teams work to finalize their project presentations.

The “Doing Business In…” class is offered each year by professor Branch, and each iteration focuses on a different country and a different culture. This year’s program in Peru is offered thanks to partnership with the ESAN Business School in Peru, and it’s just one of the many global, action-based learning opportunities available for Michigan Ross students and students of the greater U-M community. Check out our Global Initiatives web page to learn how you can get involved in an upcoming project.

8 Things U-M Students Are Doing in Peru

Getting a Taste for Peruvian Wine

One student team will examine reasons why the wine industry in Peru hasn’t taken off as quickly as it has in other South American countries like Argentina, and by surveying growers and vintners, work to suggest ways to increase wine’s market share among other alcoholic beverages consumed in the country.

Realizing the Thirst is Real

Water scarcity is a growing concern for many economies and companies across the world, and one of the “Doing Business in Peru” teams will spend time interviewing business leaders and industry execs in Lima to explore how water scarcity is impacting corporations in the Peruvian capital and what could be done about it.

 Making a Deal

The ability to effectively negotiate across cultural boundaries is an essential skill in today’s global economy, and one team on this trip will explore parts of Peruvian culture that are important to know if you’re a business leader looking to make a deal in the South American country.

You can learn more about the project on the team’s website: http://lbeixi.wix.com/peru

Powdering Their Noses with Real Peruvian Cosmetics

Definitions of beauty shift from culture to culture, which means the marketing tactics used to sell beauty products to consumers must shift as well. One team in Peru will use surveys and observational research to get a deeper understanding of how cosmetics companies position themselves for the local markets.

Catching the 3:10 to Lima

Peru’s public rail system is so new that they’re still building the first line in Lima. One team’s project in Peru will be to determine the transportation needs and desires of Lima residents and examine the expansion plan for the rail system in an attempt to find efficiencies.

Taking Advantage of Universal Healthcare

One student team will visit local Peruvian hospitals and health-related NGOs to learn how the health system works in the country and to suggest areas for growth.

You can learn more about their project here: http://peruhealth.weebly.com/

Waking Up to Peru’s Coffee

Coffee makes up 100% of many college students’ morning routines and 3% of the Peruvian economy. But, it still falls behind other South American coffee giants in market share. One of the projects during this trip will explore the current state of Peru’s coffee economy and deliver insights into the future outlook of the coffee industry. 

 Role Playing a ‘House Hunters International’ Episode

The housing market in Peru is complex. As infrastructure like plumbing and electricity are very gradually added to one neighborhood, another supports the ritzy lifestyle of Lima’s elites. One team project will examine the housing market in Peru and compare it with that of a similar city in the United States to explore how Peru might improve its numbers of fully developed housing units.

Ross School of Business