Wall Street Journal Highlights Prof. Cindy Soo’s New Research

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U-M Ross Professor Cindy Soo’s new take on how to read the housing market is getting some notice.

The Wall Street Journal picked up on Soo’s research analyzing news coverage of the housing market to help predict its direction.

"News media give a channel and voice to what’s going on in the current market,” Soo said in the WSJ piece.

Soo found that sentiment played a significant role in the housing bubble, something she detected by running a text analysis of housing news coverage.

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