Saving Can Make You Sexier - New Research from a Ross PhD Candidate
Think twice before you splurge on that expensive black dress or sport coat before your date this weekend. Saving that cash could make you more desirable.
New research from Jenny Olson, a U-M Ross PhD candidate, suggests that thriftiness could make you more attractive to a potential love connection. Her working paper, “A Penny Saved is a Partner Earned: The Romantic Appeal of Savers,” is getting some press recently from Reuters and Time Magazine.
“[Spending] can also be perceived as wasteful and lacking in self-control. And self-control is a very desirable quality in a potential mate.”
- Jenny Olson, Ross PhD Candidate, Reuters, Aug. 2013.
The paper is the result of research Olson conducted with Scott Rick, assistant professor of marketing at Ross. The two showed a sampling of people a series of average-looking* individuals along with a profile that described them on a scale of thrifty to spend-happy. Study participants then rated whether they found the person attractive.
“[We found] that people who chronically save are more romantically attractive than people who chronically spend,” Olson says in the study. “Savers are viewed as possessing greater general self-control … [so] savers are viewed as more physically attractive as well.”
*as determined by a previous research study.