MAP and so much more: Ross leads the field of action-based learning in business education.
As a key part of our MBA Program, first-year students immerse themselves in the business world for seven weeks as they work exclusively with a corporate, entrepreneurial, or nonprofit organization to solve a pressing challenge in our MAP course.
Integrated Product Development (TO 548)
A Tauber Institute sponsored elective open to all graduate students. Students form teams of four, each with mixed disciplinary backgrounds spanning business, engineering, and art/architecture.
A product category is announced, and each team acts as an independent firm competing in that market. Each team must independently work through an integrated exercise of market research, product design, product development and manufacture, pricing, forecasting, inventory policy, and competition with their product against other firms in both a web-based competition and a physical trade show.
New Venture Creation (ES 615)
In this capstone course, you learn and apply powerful frameworks and methodologies that are useful not only for planning and launching entrepreneurial ventures, but for corporate new-business development and new-market entry as well.
Real-world lessons from entrepreneurs and investors are supplemented by a semester-long project in which each four- to five-student team researches and develops a business plan and investor presentation for a different startup business concept, with the professor's coaching.
Big Data Management Tools (TO 640)
This course teaches the basic tools in acquisition, management, and visualization of large data sets.
You will learn how to store, manage, and query databases via SQL; quickly construct insightful visualizations of multi-attribute data using Tableau; and use the Python programming language to manage data as well as connect to APIs to efficiently acquire public data. After this course, you will be able to efficiently construct large data sets from multiple sources, and form initial hypotheses based on visualization. This class will include a lab in which you work on an assigned list of tasks. A final project will enable you to integratively apply all the covered tools to a real-world context.
Business Leadership in Changing Times (MO 611)
Develop a useful approach for recognizing and dealing with rapid change and difficult times in business.
This course focuses on the early recognition of, methods of coping with, ways of learning from, and prevention of critically disruptive situations. One part of the course involves identifying and understanding the more frequent disruptions that business executives encounter. This is accomplished through readings of current literature and case simulations. Teams of students reconstruct outstanding cases based on reading, experience, and creative thinking.