Why did you enroll in the Michigan Ross Executive Program?
As I shifted into general management, I knew I needed better finance skills. Professor M.P. Narayanan equipped us with in-depth knowledge in a short amount of time. I’m now confident with P&L, balance sheets, income statements, cash flow, ROI, NPV, and more.
What was the Michigan Ross experience like?
Over the duration of the program, we explored more than 20 important general management components and learned strategies to improve them all. My fellow participants’ takeaways were different, but we all agreed — this “crash course” provides invaluable knowledge to leverage for competitive advantage. Overall, this program was one of the highlights of my career. The faculty delivered program sessions with gusto, professionalism, and care for each person who attended.
What have you gained from the program?
Ross showed me how to use marketing as a means to increase company value rather than seeing it as a by-product. I now view marketing through the lens of a product continuum — not just a goods-dominated area (tangible), but one that transcends the service arena as well (intangible). I’ve also gained tools to capitalize on strengths, align business practices, and lead change management.