In its simplest form, the value of a product is its perceived quality minus the cost of production and delivery. Value-Driven Thinking explores ways to maximize value by both enhancing the quality of your product and lowering the cost through the use of strategic marketing and operations tools. This course will teach you to think like an executive and generate value by better meeting the needs of your customers and by improving processes within your organization. You will learn strategic marketing methods, work through operational decision-making processes, and learn how to apply these concepts to your own business.
By the end of this course, you will be able to:
What Sets This Program Apart?
This online course consists of eight asynchronous modules with one live synchronous session. The combination of the online platform, discussion groups and interactive live session foster a dynamic learning environment.
Time Commitment
Duration: 5 weeks
Weekly Coursework: 5-7 hours/week
Format: Asynchronous & Synchronous sessions
Badge: Earn a digital social media-friendly badge upon successful completion of the Value-Driven Thinking program
Program Certification
This course is part of the Accelerated Management Development Certificate Program. This six-month program helps you strengthen your business acumen, broaden your management capabilities, and gain actionable tools to advance your career. This fully online and customizable program will help you achieve a managerial mindset through an integrated exploration of business functions and strategy. Earn a digital certificate upon completion of the full online Accelerated Management Development Certificate Program. For more information on this new online program click here.
Fee includes program materials, assessments and simulations.
Fee must be paid in full in US dollars (net of any tax) before access to the course platform can be granted.
Program discounts may be available for selected programs; contact us for specific details.
See our Cancellation, Transfer and Substitution Policy.
Contact us for special team pricing.
For more information, please contact: RossExecEd@umich.edu | +1.734.763.1000.
Fee includes program materials, assessments and simulations.
Fee must be paid in full in US dollars (net of any tax) before access to the course platform can be granted.
Program discounts may be available for selected programs; contact us for specific details.
See our Cancellation, Transfer and Substitution Policy.
Contact us for special team pricing.
For more information, please contact: RossExecEd@umich.edu | +1.734.763.1000.
