This program turbocharges marketing efforts with frameworks that move people to action. From our award-winning marketer, Marcus Collins, and top-rated marketing faculty John Branch, you will learn to apply a transformative approach to elevate your brand above the day-to-day tactics of digital and social media. You’ll create the foundation for campaign strategies that generate deep connections with your clients and customers — in both B-to-B and B-to-C environments. You will return to work with a plan to disrupt long-standing marketing practices (with questionable outcomes) adding new, creative thinking and proven, actionable frameworks and metrics to propel your brand.
Brand managers who need a structured approach to accelerate client adoption
Industrial, B2C, and B2B marketers seeking ways to convert customers to advocates
General managers looking for an updated approach to strategic marketing that is effective across channels
CMOs and senior marketers seeking the latest thinking on comprehensive marketing strategies that only come from combining academic research with practitioner perspectives
Joni Coughlin +852.2861.1921 jonipayn@umich.edu
You will identify and seize new opportunities through highly interactive sessions, hands-on collaborative workshops, and spirited discussions with other senior marketing professionals. All of which is designed to crystallize learnings in an effort to help you apply your new knowledge to your work.
This approach is used to inform and guide the development of:
Day 1: Setting the scene for success
Day 2: Understanding and leveraging connections
Day 3: Applying context to drive results
Day 4: Exploring real world tactics
Day 5: Measuring success
Demystify what makes the world’s most popular brands tick
Apply new strategies to significantly impact the positive perception of your brand
Exploit new opportunities to identify and reach new target audiences
Activate pass-along and word-of-mouth activities within the market
Develop metrics to predict and measure the impact of your marketing campaigns
Rejuvenate your passion for marketing through new lenses and perspectives on marketing strategy
Apply a structured approach to ignite your unique business differentiators
Energize and align your team by applying new approaches to drive customer interest – and loyalty
Learn from Michigan Ross, #3 Global Provider, Financial Times Open Enrollment, 2020
The program fee includes tuition, books, instructional materials, and coffee breaks. Fee is payable in advance in US dollars, is net of any tax, and is subject to change. See our Cancellation, Transfer and Substitution Policy.
The program fee includes tuition, books, instructional materials, and coffee breaks. Fee is payable in advance in US dollars, is net of any tax, and is subject to change. See our Cancellation, Transfer and Substitution Policy.
