Brad Borland

Executive Coach

Career Background

Brad’s career spans over 25 years of diverse executive coaching, leadership and organization development, and succession planning experience with Fortune 500 firms and other industry-leading organizations. Brad served in officer level and functional lead roles at Gale Group, Thomson (now Thomson-Reuters), and Kelly Services. Throughout Brad’s tenure, he served as a trusted advisor to senior executives and other leaders regarding their own and others’ career and strategy-enabling development. Brad has had the privilege of partnering with leaders to guide their in-role and new-role growth as they develop via new insights, feedback, alliance creation, and experience-based development.

Coaching Approach

Brad provides grounded, actionable insight regarding current leadership practices with key stakeholder partners (e.g. board members, industry analysts, fellow leaders, team members, clients). He establishes client-led career and development goals and guides successful role transition for new-to-role and new-to-organization leaders inclusive of “First 90 Days” plan of achievement. Brad also envisions and implements effective team and stakeholder alliances to achieve mutually and organizationally beneficial goals.

Brad’s approach enriches leaders’ ability to plan and mine growth via next-role guidance, new roles or assignments, and/or refined means of leading and collaborating. He enables leaders to create personal accountability for practicing, refining, and improving the leadership behaviors to which they authentically commit.     

Education & Certifications

  • Bowling Green State University, MA

  • Ohio Northern University, BS

  • University of Michigan-Dearborn, Graduate Certificate

  • Multiple assessment certifications through: Zenger-Folkman, Marshall Goldsmith, PDI/Korn-Ferry, Linkage, MRG, Watterson and Associates, Inc.


  • C-Suite executive leadership

  • High-potential development

  • Accelerating new role transitions

  • Executive successor readiness

  • Emerging leader

  • Executive team alignment and commitment making

  • Retirement transition planning

Noted Accomplishments: 

  • General Manager of $100M Healthcare Organization:  Helped senior executive lead the design and execution of a comprehensive turnaround plan to return the organization to profitability and eventual, historic growth.

  • Chief Operating Officer of Fortune 500 Company:  Supported the successful internal role transition from region lead role to assuming global oversight for strategy creation, execution, profitability, and operational excellence.

  • Chief Executive Officer of Fortune 500 Company:  Partnered with CEO to identify and groom C-Suite executive leader candidates while providing counsel to enhance the pipeline of diverse and multi-generational future executive leaders.   

  • Sr. VP of New Business Development:  Coached senior executive to differently align and lead a team using refined metrics, collaboration, and varied uses of talent to enhance employee engagement, reduce turnover, and create new revenue streams.

  • Community:  Brad volunteers and has served in leadership roles in community, travel, sports and faith-based organizations.