Marcus Collins is a culturally curious thinker with an academic insight into the cognitive drivers that impact consumer behavior. He serves as the SVP of Social Engagement at Doner, a full-serve advertising agency, and is a recipient of Advertising Age's 2016 40 Under 40.
Previously, he led the social engagement practice across the New York advertising agency, Translation, leveraging the psychological motivators that drive what we do, say, and share in an effort to create contagious marketing programs that extend across both the online and offline world of “social.”
His strategies and creative contributions have led to the success of Budweiser’s “Made In America” music festival, the launch of Bud Light Platinum, the launch of the Brooklyn Nets (Hello Brooklyn!), and State Farm’s “Cliff Paul” campaign – to name a few.
Prior to joining Translation, Collins ran the Microsoft, GORE-TEX®, and Colgate Palmolive accounts for Big Fuel Communications – a pure play social media agency. He has always found himself at the convergence of media and culture, and this is where he is most comfortable.
From his time spent at Apple (iTunes Partner Marketing), leading iTunes + Nike sport music initiatives and college marketing efforts, to running digital strategy for Beyoncé (Music World Entertainment), and co-founding Muse Recordings, he combines consumer behavior with people-driven experiences that put the consumer front and center.
Collins is an extremely passionate educator. He has taught Innovations in Marketing and Social Engagement as an adjunct professor at New York University and recently joined the faculty at Michigan Ross, leading classrooms for MBAs and executive education.
Collins holds an MBA with an emphasis on strategic brand marketing from the University of Michigan, where he also earned his undergraduate degree in material science engineering. He is a proud Detroit native, a devoted husband, and loving father.