School News

Ross Lecturer Marcus Collins Named to National Advertising Hall of Achievement

Tags: Faculty, Awards

The American Advertising Federation will induct Ross School of Business Marketing Lecturer Marcus Collins into its prestigious Hall of Achievement.

“The Advertising Hall of Achievement is the premier event recognizing top young thought leaders making a significant impact on our industry and their communities,” according to the federation’s announcement. “The impressive alumni network – each selected by peers in the advertising industry – includes nearly 200 members who have transformed the landscape of advertising, entertainment, and media.”

Collins is one of eight inductees this year. In addition to teaching at Ross — and serving as co-director of the Yaffe Digital Media Initiative — Collins also has an impressive professional background in advertising, marketing, and beyond. He’s also a Ross alum, MBA ’09, and currently a doctoral candidate at Temple University.

“His deep understanding of brand strategy and consumer behavior has helped him bridge the academic-practitioner gap for blue-chip brands and startups alike,” the AAF’s profile notes. 

“Before serving as chief consumer connections officer at Doner Advertising, Marcus led Social Engagement at Steve Stoute’s New York-based advertising agency, Translation. There, Marcus developed a practice to create contagious marketing programs that extend across both the online and offline worlds of ‘social.’ His strategies and creative contributions have led to the success of Budweiser’s ‘Made In America’ music festival, the launch of Bud Light Platinum, the launch of the Brooklyn Nets (Hello Brooklyn!), and State Farm’s ‘Cliff Paul’ campaign – among others,” the profile says.

The induction is scheduled to take place virtually in November. For more information about Collins, see the AAF profile; his website, www.marctothec.com; and his Twitter feed