Vail Resorts

Broomfield, CO; Brighton, MI and Wilmot, WI
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Project Goal
Develop a strategic marketing plan to drive growth of season pass sales and destination visitation from urban markets.

Faculty Advisors

Jim Walsh
  • A.F. Thurnau Professor
  • Gerald and Esther Carey Professor of Business Administration
  • Professor of Management & Organizations
  • Professor of Strategy
Research, teaching, and service define my professional life. Two qualities distinguish much of my work. I am fascinated by cross-level relationships...
Tammy Feldman
  • Lecturer of Business Economics and Public Policy

More MAP Successes

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Tel Aviv, Israel and Jerusalem, Israel
Complete a U.S. market assessment and define a market entry strategy for 3D Battery's lithium ion battery innovation technology.