Vail Resorts

Broomfield, CO; Brighton, MI and Wilmot, WI
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Project Goal
Develop a strategic marketing plan to drive growth of season pass sales and destination visitation from urban markets.

Faculty Advisors

James P. Walsh
  • A.F. Thurnau Professor
  • Gerald and Esther Carey Professor of Business Administration
  • Professor of Management & Organizations
  • Professor of Strategy
  • Chair of Strategy
Research, teaching, and service define my professional life. Two qualities distinguish much of my work. I am fascinated by cross-level relationships...
Tammy Feldman
  • Lecturer of Business Economics and Public Policy

More MAP Successes

Japan
Craft a market-entry strategy for Bushu focused on how to launch their business in the U.S.
Israel and Canada
Produce a three-year strategic plan for three new power generator markets that includes situation analyses and potential go-to-market activities.
Buena Park, CA and Wakayama City, Japan
Develop strategic plans to penetrate new markets for Noritsu's photofinishing equipment and technical service divisions.