Towel Tracker LLC

Grand Rapids, MI
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Project Goal

Develop a market entry strategy to expand the sales opportunity for the SENTRY Tracker product.

Faculty Advisors

Nadya Malenko
  • Associate Professor of Finance
Nadya Malenko is an Associate Professor of Finance and the Faculty Director of the FinTech Initiative. Her research interests are in the areas of...
Greg Lewis
  • LEO Intermittment Lecturer
Greg Lewis is a Lecturer in Business Administration at the Ross School of Business. He currently teaches Strategy 609: Healthcare Strategy, and...

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