Towel Tracker LLC

Grand Rapids, MI
Share
Project Goal

Develop a market entry strategy to expand the sales opportunity for the SENTRY Tracker product.

Faculty Advisors

Nadya Malenko
Nadya Malenko
  • Associate Professor of Finance
Nadya Malenko is an Associate Professor of Finance and the Faculty Director of the FinTech Initiative. Her research interests are in the areas of...
Read more
Greg Lewis
Greg Lewis
  • LEO Intermittment Lecturer
Greg Lewis is a Lecturer in Business Administration at the Ross School of Business. He currently teaches Strategy 609: Healthcare Strategy, and...
Read more
MAP Type
Full-Time MAP
Industry
Function
Region
Class Year
2022

More MAP Successes

The Linde Group
Guildford, UK and Munich, Germany
Develop the commercialization strategy for the next release of Linde's weld management software.
Read more
GE Healthcare
Wisconsin
Develop a strategic plan to explore pivot points for the legacy Services business model to activate Internet of Things (IoT) and digital customer solutions.
Read more
3D Battery Ltd.
Tel Aviv, Israel and Jerusalem, Israel
Complete a U.S. market assessment and define a market entry strategy for 3D Battery's lithium ion battery innovation technology.
Read more