Tata Consultancy Services

New York, NY
Project Goal

Develop and deliver a comprehensive recommendation that defines a new strategic offering for sustainability consulting services including (1) market opportunity, (2) competitive insights, (3) defined scope of services, and (4) end-to-end business case for the offering launch.

Faculty Advisors

Venkatram Ramaswamy
  • Professor of Marketing
Venkat Ramaswamy is Professor of Marketing at the Ross School of Business, University of Michigan, Ann Arbor, USA. He is a globally recognized...

More MAP Successes

Tel Aviv, Israel
Initiate a strategy and marketing plan for the launch of a psoriasis kit in the US market.
Auburn Hills, MI
Research and develop a go_to_market plan based on how electrification would impact specific brands.
Kansas City, MO
Assess the opportunity for Cerner to create and operationalize an ecosystem for the exchange of Healthcare big data