Taiwan Lung Meng Technology Co. Ltd.

Tainan, Taiwan
Share
Project Goal

Research excess production capacity and suggest new, alternate revenue streams.

Project Detail

The general manager (a Global MBA Ross alum) of Taiwan Lung Meng asked the MAP team to research ways to use excess capacity and increase revenue. The team spent time in Tainan City, Taiwan, learning about the business and current product lines before beginning their in-depth analysis at Ross. The team recommended several new products for creating alternative revenue streams. The final report included detailed design information, a market analysis, and financial projections.

Faculty Advisors

Sugato Bhattacharyya
  • Associate Professor of Finance
Sugato’s research and teaching interests are in corporate finance.
Izak Duenyas
  • Herrick Professor of Business
  • Professor of Technology and Operations
  • Professor of Industrial and Operations Engineering
  • Faculty Director, Executive MBA Program
Izak Duenyas is interested in supply chain management and coordination, revenue management in a variety of industries, evaluation of investment...
Priscilla S. Rogers
  • Associate Professor Emerita of Management Communication
Pris Rogers studies writing and speaking as management activities to get work done through people. Issues of efficiency, politeness, empathy, and...
MAP Type
Global MAP
Topics
Strategy
Industry
Region
Class Year
2015

More MAP Successes

There are no MAP projects that match the criteria.