Silvercar, Inc.

Austin, TX
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Project Goal
Develop a communication plan to boost consumer awareness of Silvercar in the U.S. market.

Faculty Advisors

Cindy Soo
  • Assistant Professor of Finance
Anocha Aribarg
  • Associate Professor of Marketing
Prof. Aribarg's interests involve fusing psychology and consumer behavior theories with Bayesian statistical and econometric modeling to draw...

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