RV Retailer

Tampa, FL
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Project Goal

Determine the complete lifetime value of an RV customer and RV related spend to build out an industry-leading customer loyalty program with the highest perceived value from features and benefits offered.

Faculty Advisors

Mike Barger
  • Clinical Assistant Professor of Business Administration
Dr. Mike Barger is an Assistant Clinical Professor of Business Administration and former Executive Director, Ross Online, at the Stephen M. Ross...
Zachary Sheinberg
  • LEO Intermittent Lecturer
Zachary Sheinberg is the founder and Managing Partner of Wind Raven, a privately-held real estate investment, development and advisory company based...

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