Quicken Loans

Detroit, MI

Project Goal

Analyze student perception of Quicken Loans as an employer and recommend brand positioning for undergraduate students.

MAP Type

Industry

Function

Region

Class Year

Farmington Hills, MI

Devise a strategy for generating increased marketing dollars from current and potential customers.

Ann Arbor, MI

Design an implementation plan for a potential project on the Radrick property, called the "Gateway Course."

Inkster, MI

Establish a plan to enable the BOOST program to be self-sustainable.

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