PayPal Brasil (Brazil)

Los Angeles, CA;Sao Paolo, Brazil
Share
Project Goal
Assess the current marketing process, then assess new market research and provide marketing guidance for a three-year plan.

Faculty Advisors

Brian Talbot
  • Professor Emeritus of Business Administration
  • Professor Emeritus of Operations and Management Science
Brian Talbot's current research focuses on the development of heuristic and optimal solution procedures for production and manpower planning, vehicle...
Andy Lawlor
  • Lecturer of Entrepreneurship
  • Lecturer of Strategy
  • Director, Global MBA Projects for Ross & The William Davidson Institute
Andrew Lawlor's research focuses on entrepreneurship, new business development, corporate venturing, strategic planning, market development, and...

More MAP Successes

Grand Rapids, MI
Evaluate and improve the CertifID business model and asses the growth potential in the current target market as well as future markets of expansion.
Detroit, MI
Build a marketing strategy and awareness campaign to elevate the perception of professional trades, while educating students, their parents, and educators on the opportunities that exist for work in...
Wuxi, China
Propose an Impro 3D Printing services and market development strategy. Formulate a five-year services and market entry implementation plan to add competencies, cap ex, prototyping and low volume...