Owens Corning

Toledo, OH
Share
Project Goal

Crisply define a complex value chain to see where and how market share can be gained.

Faculty Advisors

Sugato Bhattacharyya
  • Associate Professor of Finance
Sugato’s research and teaching interests are in corporate finance.
Chantel Lenard
  • Lecturer of Marketing
Chantel Lenard is an internationally experienced marketing executive who joined the faculty of University of Michigan's Ross School of Business...

More MAP Successes

India
Develop a concrete five-year growth plan for the hospital.
Tel Aviv, Israel and Jerusalem, Israel
Complete a U.S. market assessment and define a market entry strategy for 3D Battery's lithium ion battery innovation technology.
Detroit, MI; Chicago, IL and Boston, MA
Study and potentially assist in facilitating Shinola's potential entry into a new product category.