New Belgium Brewing Company

Fort Collins, CO and Asheville, NC
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Project Goal
Develop a strategy and set of tactics for New Belgium to win back lost volume from the emergence of local craft beer and brewpubs.

Faculty Advisors

Robert Dittmar
  • Professor of Finance
Robert F. Dittmar is a Professor of Finance at the Stephen M. Ross School of Business, University of Michigan. His research focuses on empirical and...
Brad Killaly
  • Associate Dean for Full-Time MBA Programs
  • Clinical Associate Professor of Strategy
Brad Killaly is the Associate Dean for the Full Time and Global MBA Programs. He returned to his alma mater in 2014, when he joined the Strategy...

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