Mondelez International

Chicago, IL
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Project Goal

Formulate a plan for strategic entry into premium chocolate space for Mondelez International.

Faculty Advisors

A. Yesim Orhun
  • Associate Professor of Marketing
  • Michael R. and Mary Kay Hallman Fellow
Yeşim Orhun is a multi-method quantitative marketing scholar who works in the fields of industrial organization and behavioral economics. In one...

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