Microsoft Corp.

Seattle, WA
Project Goal

Determine a B-2-B enterprise customer acquisition and retention strategy for one of Azure's fastest growing services.

Faculty Advisors

Nigel Melville
  • Associate Professor of Technology and Operations
Nigel Patrick Melville is an American sociotechnical scientist, associate professor of information systems at the University of Michigan’s Ross...
Anocha Aribarg
  • Associate Professor of Marketing
Prof. Aribarg’s research interests involve fusing psychology and consumer behavior theories with Bayesian statistical and econometric modeling...
Class Year

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