Major League Baseball

New York, NY
Share
Project Goal
Review new innovations that will increase revenue and improve the fan experience and develop a strategic plan that looks at monetization of the game of baseball.

Faculty Advisors

Len Middleton
  • Lecturer of Strategy and Entrepreneurship
Professor Middleton's research focuses on corporate strategy, private equity, development and funding of high-tech startup companies.

More MAP Successes

Kalamazoo, MI
Aim to identify the strategic role of blockchain-based technologies through comprehensive management analyses, industry and regulatory agency benchmarking, and collaboration with leading technology...
Los Angeles, CA & Tel Aviv, Israel
Develop an aggressive growth strategy for the U.S. market.
Midland, MI;Bali,Indonesia
Develop a circular economy strategy to decrease plastic waste in Indonesian waterways through increased recycling programs.