Lawrencedale Agro Processing India Private Limited
India
Project Goal
Establish a branding strategy for India's pioneering fresh produce brand.
Faculty Advisors
- Sebastian S. Kresge Professor of Marketing
Rajeev Batra's research interests include the strategy and tactics of brand-building; global branding and advertising; marketing issues in emerging...
- Accenture Professor of Computer Information Systems
- Professor of Technology & Operations
Dr. M. S. Krishnan (“Krishnan”) is the Accenture Professor of Computer Information Systems and Professor of Technology and Operations at...
