Kellogg Company

Battle Creek, MI
Share
Project Goal
Build a pipeline of breakthrough and transforming food ideas in digestive wellness to help people live a better life.

Faculty Advisors

Jane Dutton
  • Robert L. Kahn Distinguished University Professor Emerita of Business Administration and Psychology
Jane Dutton's research and expertise lies at the intersection of strategy, management and organizations, and psychology. After receiving her Ph.D...
Peter Lenk
  • Professor of Technology and Operations
Peter Lenk studies Bayesian inferential and forecasting models. He has applied these models to marketing, finance, and information science. In...

More MAP Successes

Miami, FL and Mexico City, Mexico
Define the go-to-market strategy for a new product being launched in Latin America.
Mumbai, India
Explore the applicability of blockchain technology in retail banking.
New York City, NY Santa Ana, CA

Craft a competitive strategy for the sparkling water category.