The Kellogg Company

Battle Creek, MI and Chicago, IL
Share
Project Goal

Devise a plan to help Kellogg expand its breakfast business with millennial consumers.

Topics
Marketing
Class Year
2016

More MAP Successes

Peru and Japan
Formulate a winning Japanese corporate and marketing strategy and develop a three year market entry and growth plan for this market.
Redwood Shores, CA; Austin, TX; Boston, MA
Formulate an action plan to strengthen the Oracle brand in recruiting and internal employee experience with the goal of improving sales force productivity by attracting and retaining exceptional...
Santiago, Chile
Develop a long term strategy for the solar thermal industry in Chile.