Intel Corp.

Hillsboro, OR
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Project Goal

Create a business strategy to support product expansion in new user segments and channels.

Faculty Advisors

Nigel Melville
  • Associate Professor of Technology and Operations
Nigel Patrick Melville is an American sociotechnical scientist, associate professor of information systems at the University of Michigan’s Ross...
Michael Metzger
  • Adjunct Assistant Professor of Marketing
Professor Metzger serves as Visiting Professor on the faculty of the School of Business at the University of Michigan in the Department of Marketing...

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