ICICI Bank

Mumbai, India
Share
Project Goal

Study the impact of the Digital Villages adopted by ICICI Bank and suggest improvements.

Faculty Advisors

Venkatram Ramaswamy
  • Professor of Marketing
Venkat Ramaswamy is Professor of Marketing at the Ross School of Business, University of Michigan, Ann Arbor, USA. He is a globally recognized...
M.S. Krishnan
  • Associate Dean for Executive Programs
  • Accenture Professor of Computer Information Systems
  • Professor of Technology & Operations
Dr. M. S. Krishnan (“Krishnan”) is the Associate Dean, Executive Education and Executive-MBA, Accenture Professor of Computer Information...
Function
Region
Class Year
2018

More MAP Successes

Sunnyvale, CA
Develop a strategy to manage Google's emerging market currency risk.
Miami, FL and Mexico City, Mexico
Define the go-to-market strategy for a new product being launched in Latin America.
Broomfield, CO; Brighton, MI and Wilmot, WI
Develop a strategic marketing plan to drive growth of season pass sales and destination visitation from urban markets.