Hyundai Motor Europe GMBH

Offenbach, Germany
Project Goal

Analyze the company's warranty policies and recommend changes to remain competitive.

Project Detail

Hyundai’s European headquarters challenged the team with analyzing warranty policies for competitiveness. The team was tasked with recommending a fiscally responsible warranty and a strategy for implementation, considering the varied markets across Europe. The team analyzed warranties across markets, researched the warranty’s influence on purchasing, and proposed recommendations supported by detailed financial analysis.

Faculty Advisors

Sugato Bhattacharyya
  • Associate Professor of Finance
Sugato’s research and teaching interests are in corporate finance.
Izak Duenyas
  • Herrick Professor of Business
  • Professor of Technology and Operations
  • Professor of Industrial and Operations Engineering
  • Faculty Director, Executive MBA Program
Izak Duenyas is interested in supply chain management and coordination, revenue management in a variety of industries, evaluation of investment...
Priscilla S. Rogers
  • Associate Professor Emerita of Management Communication
Pris Rogers studies writing and speaking as management activities to get work done through people. Issues of efficiency, politeness, empathy, and...
MAP Type
Global MAP
Class Year

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