Hotels.com

London, UK
Share
Project Goal
Determine trends to inspire Brand Communications campaigns and a campaign evaluation process.

Faculty Advisors

Hyun-Soo Ahn
  • Ford Motor Company Co-Director of the Joel D. Tauber Institute for Global Operations
  • Professor of Technology and Operations
Hyun-soo Ahn is a Professor of Operations and Management Science at the Michigan Business School. He joined Michigan in 2003 from the department of...
Industry
Class Year
2020

More MAP Successes

Mumbai, India
Design a brand strategy to help a sub-compact SUV achieve exponential sales growth.
Buena Park, CA and Wakayama City, Japan
Develop strategic plans to penetrate new markets for Noritsu's photofinishing equipment and technical service divisions.
Guildford, UK and Munich, Germany
Develop the commercialization strategy for the next release of Linde's weld management software.