General Motors

Detroit, MI
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Project Goal
Develop the assessment, strategic framework, and unbiased recommendation for vehicle retention, service retention, and aftermarket optimization to drive increased loyalty.

Faculty Advisors

Brian Talbot
  • Professor Emeritus of Business Administration
  • Professor Emeritus of Operations and Management Science
Brian Talbot's current research focuses on the development of heuristic and optimal solution procedures for production and manpower planning, vehicle...

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