Eye-Minders Ltd.

Troy, MI;Tel Aviv, Israel
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Project Goal

Analyze three different potential markets and market segments and design a three-year U.S. market entry strategy.

Faculty Advisors

Andy Lawlor
  • Lecturer of Entrepreneurship
  • Lecturer of Strategy
  • Director, Global MBA Projects for Ross & The William Davidson Institute
Andrew Lawlor's research focuses on entrepreneurship, new business development, corporate venturing, strategic planning, market development, and...

More MAP Successes

Malawi
Articulate a Malawi market entry strategy for a drone that delivers essential medicines in emerging markets.
Israel
Perform a U.S. market assessment and devise a market entry strategy.
New York City, NY and Detroit, MI
Draft a strategy to optimize the customer experience of a start-up business model that is preparing to scale.