Crohn's & Colitis Foundation

New York, NY
Project Goal

Create the pro forma, market research, and recommended approach for engaging with advertisers on medical content pages.

Faculty Advisors

Greg Lewis
  • LEO Intermittment Lecturer
Greg Lewis is a Lecturer in Business Administration at the Ross School of Business. He currently teaches Strategy 609: Healthcare Strategy, MBA MAP...

More MAP Successes

Detroit, MI

Design and develop a retail repositioning strategy that will be used to assist a wide variety of developers working to curate a successful mix of retail based on current consumer preferences and...

Ann Arbor, MI
Outline a strategic plan and financial model for a newly acquired parcel that leverages the current operation.
Inkster, MI
Establish a plan to enable the BOOST program to be self-sustainable.