Chrysalis Consulting

Ann Arbor, MI
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Project Goal
Investigate and develop a business plan to create solar farms on airport grounds.

Faculty Advisors

Michael Jensen
  • Professor of Strategy
My research focuses on the role of social structures in markets. I view markets as social structures that encompass social networks and cognitive...
Dennis Oswald
  • Lecturer of Accounting
Dennis Oswald is currently a Visiting Assistant Professor of Accounting at the Ross School of Business (University of Michigan), where he has been...

More MAP Successes

Chicago, IL
Identify a structure to improve sharing of administrative, business, and operational shared services between our restaurants and other businesses.
Berkeley, CA
Conduct strategic market segmentation research with corresponding recommendations for product pricing and positioning of our entry-level product by industry and use-case.
New York City, NY and Detroit, MI
Draft a strategy to optimize the customer experience of a start-up business model that is preparing to scale.