Butterball Farms

Grand Rapids, MI
Share
Project Goal

Develop a marketing plan to position Butterball Farms as the leader in customized flavor solutions.

Faculty Advisors

Greg Lewis
  • LEO Intermittment Lecturer
Greg Lewis is a Lecturer in Business Administration at the Ross School of Business. He currently teaches Strategy 609: Healthcare Strategy, MBA MAP...

More MAP Successes

Ann Arbor, MI
Plot a near-term strategy and operational milestones to allow for the adoption of more sophisticated human computer interaction technologies.
Farmington Hills, MI
Devise a strategy for generating increased marketing dollars from current and potential customers.
Ann Arbor, MI
Design an implementation plan for a potential project on the Radrick property, called the "Gateway Course."